Track and measure results
To assist your eCommerce team, all your video distribution channels and social network tracking is collapsed into a single place: Reflow.tv Stats.
This is an intelligent graphical analytics package that gives you real-time visibility on how your customers are interacting with and purchasing your products. You can break down your customers and viewers by device, geographical location, affiliate referral url, and even social network posts. You can also see which of your products are the most popular, compare conversion rates over different channels, and much more.
Dashboard
The dashboard gives you a single place where you can monitor what’s happening with your video widgets. An overview of all your data is shown in one single place, giving you the ability to dive into any segment for
more detail.
Traffic sources
Being able to track and view where traffic is coming from is essential to effectively gauge ROI. Reflow.tv Stats breaks everything down so you can see which affiliate websites are hosting your widgets. You can also see how Reflow.tv can encourage social interactions through Facebook, Twitter and email, by allowing users to easily post favourite products and recommendations through their favourite social channels.
Interactions & Dwell Time
Impressions and dwell times are probably the most important information you will find in any stats. But what about finding out how your customers are actually interacting with your product or brand widget? Reflow.tv Stats gives you all of this:
- Dwell time
- Video play time
- Number of video plays
- Click-throughs
- Selected full screen
Geographics
Reflow.tv Stats gives you a geographical breakdown of where your widgets are being used. You can view popularity of products and widgets by their country, and can even list the most popular cities or regions within a country.
Filter Mediums & Channels
Because Reflow.tv distributes your products and brand video over a number of mediums including web, iPad, mobile and internet TV, it’s important that you are able to segment your analytical information.
Reflow.tv Stats gives you a powerful filter that allows you to view data from a particular set of mediums; you can choose one medium, a few mediums or all mediums. The filter then gives you the power to see which mediums and devices are most effective and where you should concentrate your marketing efforts.
You can also join or separate your data into campaigns. So whether you’re looking at the summer, winter or autumn collection, or celebrity styles, Reflow.tv Stats can show you exactly where you’re going right.